{"id":1080,"date":"2020-11-24T14:25:48","date_gmt":"2020-11-24T13:25:48","guid":{"rendered":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/?p=1080"},"modified":"2020-11-24T14:25:48","modified_gmt":"2020-11-24T13:25:48","slug":"geld-im-spiel-monetarisierung-von-computerspielen-vortrag-und-buch-von-prof-jochen-koubek","status":"publish","type":"post","link":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/2020\/11\/24\/geld-im-spiel-monetarisierung-von-computerspielen-vortrag-und-buch-von-prof-jochen-koubek\/","title":{"rendered":"Geld im Spiel? Monetarisierung von Computerspielen &#8211; Vortrag und Buch von Prof. Jochen Koubek"},"content":{"rendered":"<p>W\u00e4hrend der <a href=\"https:\/\/www.blm.de\/blm-events\/events-2020\/geld-im-spiel.cfm\"><em>Online-Veranstaltung \u201eGeld im Spiel? Monetarisierung von Computerspielen\u201c<\/em><\/a> der <a href=\"https:\/\/www.blm.de\/startseite.cfm\">Bayerischen Landeszentrale f\u00fcr neue Medien (BLM) <\/a>am 26. November 2020 von 14.00 bis ca. 15.15 Uhr wird Prof. Jochen Koubek seine Forschung zu verschiedene \u00f6konomische Strukturen und Strategien zur Monetarisierung in und von Computerspielen vorstellen. Zudem werden in zwei Spotlights zu \u201eKonvergenz von Gaming und Gambling\u201c und \u201eDark Patterns\u201c weitere Aspekte rund um das Thema Monetarisierung in Games von Experten beleuchtet. Interessierte k\u00f6nnen sich auf dieser <a href=\"https:\/\/76597.seu1.cleverreach.com\/m\/7613668\/1009996-4e28e5d59f05c036234a6719e16ae403\">Seite<\/a> f\u00fcr die Veranstaltung <a href=\"https:\/\/76597.seu1.cleverreach.com\/m\/7613668\/1009996-4e28e5d59f05c036234a6719e16ae403\">anmelden<\/a>. Alle angmeldeten Teilnehmer*innen bekommen kurz vor dem Event den Link zum Stream und zu Slido per E-Mail.<\/p>\n<p>Hier noch das Programm:<\/p>\n<p>14:00 Uhr <strong>Gru\u00dfwort<\/strong><\/p>\n<ul>\n<li>Siegfried Schneider, Pr\u00e4sident der\u00a0Bayerischen Landeszentrale f\u00fcr neue Medien (BLM)<\/li>\n<\/ul>\n<p>14:05 Uhr <strong>Pr\u00e4sentation der Expertise: Monetarisierung von Computerspielen<\/strong><\/p>\n<ul>\n<li>Prof. Dr. Jochen Koubek, Professor f\u00fcr Digitale Medien an der Universit\u00e4t Bayreuth<\/li>\n<\/ul>\n<p>14:40 Uhr <strong>Spotlight 1: Konvergenz von Gaming und Gambling<\/strong><\/p>\n<ul>\n<li>Dr. Ingo Fiedler, Leiter des Arbeitsbereichs Gl\u00fccksspielforschung an der Fakult\u00e4t f\u00fcr Wirtschafts- und Sozialwissenschaften, Universit\u00e4t Hamburg<\/li>\n<\/ul>\n<p>14:50 Uhr <strong>Spotlight 2: Dark Patterns<\/strong><\/p>\n<ul>\n<li>Quirin Weinzierl, LL.M. (Yale), Projektkoordinator des Verbundprojekts &#8222;Dark Pattern Detection Project&#8220; der informatischen Fakult\u00e4t der Universit\u00e4t Heidelberg und dem Deutschen Forschungsinstitut f\u00fcr \u00f6ffentliche Verwaltung Speyer<\/li>\n<\/ul>\n<p>15:00 Uhr <strong>Nachgefragt: Diskussion der\u00a0Ergebnisse<\/strong><\/p>\n<ul>\n<li>Verena Weigand, Bereichsleiterin\u00a0Medienkompetenz und Jugendschutz der\u00a0BLM<\/li>\n<li>Prof. Dr. Jochen Koubek, Professor f\u00fcr Digitale Medien an der Universit\u00e4t Bayreuth<\/li>\n<\/ul>\n<p>15:15 Uhr Ende der Veranstaltung<\/p>\n<p><u><strong>Moderation:<\/strong><\/u>\u00a0Petra Fr\u00f6hlich,\u00a0Journalistin und Gr\u00fcnderin des Branchen-Magazins GamesWirtschaft<\/p>\n","protected":false},"excerpt":{"rendered":"<p>W\u00e4hrend der Online-Veranstaltung \u201eGeld im Spiel? Monetarisierung von Computerspielen\u201c der Bayerischen Landeszentrale f\u00fcr neue Medien (BLM) am 26. November 2020 von 14.00 bis ca. 15.15 Uhr wird Prof. Jochen Koubek seine Forschung zu verschiedene \u00f6konomische Strukturen und Strategien zur Monetarisierung in und von Computerspielen vorstellen. Zudem werden in zwei Spotlights zu \u201eKonvergenz von Gaming und [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1080","post","type-post","status-publish","format-standard","hentry","category-allgemein"],"acf":[],"_links":{"self":[{"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/posts\/1080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/comments?post=1080"}],"version-history":[{"count":1,"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/posts\/1080\/revisions"}],"predecessor-version":[{"id":1081,"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/posts\/1080\/revisions\/1081"}],"wp:attachment":[{"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/media?parent=1080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/categories?post=1080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medienwissenschaft.uni-bayreuth.de\/gil\/wp-json\/wp\/v2\/tags?post=1080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}