Games, Sports, Entertainment

 

Games and sports prove to be amongst the most relevant elements for entertainment in our 21stcentury media landscape. They offer shared pleasures and shared activities for a global public.

 

In the first part of the International Summer School the profiles and social functions of games and Augmented Reality, mobile technologies and entertainment will be linked to cultural heritage applications. The students will get the opportunity to make hands-on experience with the Argon browser of the Georgia Institute for Technology. They will also get in touch with the history and ludic options of “E-sports“.

 

In the second part of the School the integration of digital media into the global sport industry will be examined. There will be a brief introduction focused on the nature of sport marketing and sport consumer (prosumer) behavior relative to the digital transition. The focus will be the dynamics of digital technology in the sport industry including key platforms such as HDTV, Internet, as well as second screen and mobile technologies. Elements of streaming video and audio, iTV, e-commerce and digital marketing will also be addressed. In addition, the relationship among social media usage, social media marketing, and current trends in sport marketing and sponsorship will be examined.

 

Program (*)

 

 

Monday, July 23, 2012         Prof. Dr. Jay Bolter, Georgia Institute of Technology, Atlanta 

Augmented Reality, Mobile and Social Media for Entertainment and Personal Expression I

To prepare:

Clay Shirky Ted talk

Jane Mcgonigal Ted talk

 Lawrence Lessig Ted talk

Jane McGonigal, Why I Love Bees: A Case Study in Collective Intelligence Gaming

Michele Knobel/ Colin Lankshear: Remix: The Art and Craft of Endless Hybridization

 

 

Tuesday, July 24, 2012        Prof. Dr. Jay Bolter, Georgia Institute of Technology, Atlanta       

Augmented Reality, Mobile and Social Media for Entertainment and Personal Expression II

 

 

Wednesday, July 25, 2012   Prof. Dr. Jochen Koubek, Prof. Dr. Jürgen E. Müller, Charles Nouledo, M.A., Michael Mosel, University of Bayreuth

E-Sports

 

 

Thursday, July 26, 2012      Prof. Dr. James Santomier, Sacred Hart University, Fairfield Connecticut

Sport New Media and Social Media Marketing: An International Perspective I

 

 

Friday, July 27, 2012           Prof. Dr. James Santomier, Sacred Hart University, Fairfield Connecticut

Sport New Media and Social Media Marketing: An International Perspective II

 

 

Saturday, July 28, 2012       EXCURSION OF ALL PARTICIPANTS

 

(*) subject to change

 

For further information: summerschool-media@uni-bayreuth.de